Today, with all advanced technology, the media influences our lives more than ever. Whether it is radio, television, newspapers, magazines or the Internet, the mass media has a significant impact on our lives. Instead, the media presents a constructive role in today’s society from increasing public awareness to collecting views, information, and also the opinion of the people towards a particular issue.
The media has an enormous impact on society in shaping the public opinion of the masses. They can form or modify the public opinion in different ways depending on what is the objective. However, media is present all around the world.
Thus, it can be assumed mass media have a powerful influence in shaping peoples’ lives.
Negative information spreads much faster than positive. If you want the proof then just review the news and count the good to lousy information ratio. Chances are most pieces of news about wars, socioeconomic problems, or natural disasters. Media can help to create knowledge among the people quicker than any other thing. In fact, media can have a significant impact on peoples’ culture and lifestyles. Media has the power to make or break a person’s reputation. In fact, social media is a like double-edged sword, and it can be used either for good or bad news. It can be used for productive or destructive activities.
Shree Radhe Guru Maa says, “mass media can have both positive and negative influence on the lives and on the thoughts of the people. It depends on the thinking of the people, as to which side they look for.”
It is the time that Indian media highlight positive aspects to inspire people to dream and achieve greatness. It should focus on improvement and mould public opinion to nation’s development.